Perception Analysis vs Sentiment Analysis: The New PR Standard
Traditional sentiment analysis only captures surface reactions, while perception analysis reveals how audiences truly understand your brand through context, narrative framing, and competitive positioning. Discover why PR professionals need both metrics in today's AI-driven landscape where over 50% of online queries will soon involve language models.
Perception is Reality: Why PR Agencies Need Multi-LLM Brand Monitoring
With 52% of Americans now using AI language models regularly, these systems actively shape how consumers perceive your brand. Is your PR agency monitoring and managing this new frontier of digital reputation? Learn how to implement effective multi-LLM monitoring with our comprehensive guide.
How AI Accelerated Our Development: A UX Designer's Journey | Sentaiment
When we first started developing Sentaiment, our AI-powered brand sentiment analysis platform, the technical gap between my UX vision and implementation seemed insurmountable. As someone with a design background and only basic coding knowledge, traditional development workflows created frustrating bottlenecks. That all changed when we discovered how AI could serve as a collaborative bridge between design and engineering. Rather than replacing our CTO's technical expertise, AI amplified our capabilities by enabling rapid prototyping, iterative refinement, and fluid collaboration. I could sketch a dashboard concept and use AI to generate initial React components that our CTO could then refine and integrate—moving from concept to functional prototype in hours instead of days. The result? We brought Sentaiment to market faster while maintaining the quality and innovation that only human creativity can provide. In this post, I'll share our journey of human-AI collaboration and how it transformed our development process, proving that the future isn't AI replacing humans—it's humans working more effectively with AI assistance.
Navigate - Driving Strategy With Real-Time Insights
Transform your AI brand monitoring efforts into real-time strategic insights. Learn how to use Echo Scores™ and cross-org intelligence to stay ahead.
Optimize - Pre-Test Messaging Before You Publish
Learn how to pre-test messaging for AI accuracy before publishing. This step helps your brand show up consistently and credibly across language models.
Control Your AI Narrative Now
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