Public Relations & Talent Monitoring Solution

Reputation Monitoring for PR & Talent

Protect and enhance your clients' reputation across 280+ AI models and social platforms. In today's digital landscape, your client's first impression is now driven by AI and you need to know before perception becomes reality.

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83%

of public figures have critical misrepresentations in AI systems

4x

Reputation incidents amplified by AI misinformation

67%

of PR crises prevented with early AI detection

The PR & Talent AI Challenge

  • Invisible Reputation Risks: AI-generated bios and summaries now shape public perception—often without your knowledge or input.
  • Outdated or Incomplete Profiles: Key career shifts, rebrands, and milestones are missing from how AI platforms describe your talent.
  • Amplified Crisis Impact: Misleading narratives can go viral faster when embedded in AI systems used by media, fans, and partners.
  • Legacy PR Tools Fall Short: Traditional media monitoring doesn’t track how ChatGPT, Claude, or Gemini describe your clients today.

72%

AI Profile Gaps

Yes. Our platform is built for scale. have incomplete or outdated information across major AI platforms.

3.2x

Perception Impact

Clients with aligned AI profiles are 3.2x more likely to be seen as credible by journalists and brand partners.

58%

Lost Visibility

58% of missed coverage stems from AI-generated bios that underrepresent a client’s achievements.

Key Features for PR & Talent

Sentaiment equips PR teams and talent managers with AI-native tools to monitor, protect, and enhance digital reputation. Move beyond reactive press management to proactive AI influence.

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Key Features

MISREPRESENTATION ALERTS

Get notified the moment AI platforms misstate your client’s background, affiliations, or achievements—before misinformation spreads.

CONTENT IMPACT TESTING

Simulate how new bios, interviews, or PR campaigns will be interpreted by AI platforms before they’re published.

UNIFIED PERCEPTION VIEW

Monitor how your clients are perceived across both answer-generating platforms (like ChatGPT, Claude, Gemini) and commentary platforms (like Reddit, X, TikTok) in one unified view.

How Brand Alignment Turned the Tide in a High-Stakes Deal

Real-World Insight

When Perception Became the Pivot

In the middle of a negotiation with a global financial institution, an executive representing a high-profile athlete was caught off guard. The deal stalled—not because of numbers, but because of **uncertainty around how the athlete was perceived in the financial sector**.

“If I had Sentaiment in the room,” the executive shared, “I could’ve shown that what they believed was a mismatch was actually alignment across every AI platform that mattered.”

Trust Through Transparency

Quantified brand alignment would’ve immediately countered objections and restored momentum in the room.

AI Perception as Strategy

Understanding how AI systems portray your clients is now a core part of reputation management and deal flow.

Real-Time Proof

Sentaiment gives agents and executives a live, credible view of brand perception—on demand, across AI and public platforms.

Our BEACON Methodology for PR & Talent

Sentaiment's proprietary BEACON methodology helps PR firms and talent managers optimize how clients are portrayed across AI platforms — from ChatGPT to Claude — delivering measurable improvements in brand alignment and narrative control.

Benchmark

Establish a baseline by monitoring how each client is portrayed across 280+ AI models and social platforms.

Evaluate

Analyze sentiment, accuracy, and consistency in how AI systems describe your client’s achievements and brand tone.

Audit

Identify outdated, misaligned, or damaging AI-generated representations that impact public perception and trust.

Correct

Deploy targeted optimizations to correct inaccurate narratives and update key AI systems with the intended brand message.

Optimize

Pre-test press releases, bios, and talking points for AI impact to maximize positive representation and discoverability.

Navigate

Stay ahead with real-time alerts when AI-generated content about your clients shifts — good, bad, or off-brand.

Echo Score for PR & Talent

Echo Score for
PR & Talent Management

The Echo Score reveals the gap between your client’s intended image and how AI platforms actually describe them. This proprietary metric helps you quantify narrative alignment, track changes over time, and take proactive steps to maintain a consistent public-facing brand.

  • ✔ Monitor how your clients are portrayed across 280+ AI and social platforms
  • ✔ Quantify brand alignment with real-time scores for sentiment and narrative accuracy
  • ✔ Surface actionable recommendations to close the gap between perception and reality
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PR & Talent FAQs

Ready to Take Control of Your Clients’ AI Narrative?

Don’t let outdated bios or AI hallucinations define your talent’s reputation. Use Sentaiment to monitor, correct, and align how clients are portrayed across 280+ AI platforms — before it costs them deals, coverage, or credibility.

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