Brand Monitoring Solution

AI Perception Intelligence for Complex Brands

See how your parent brands and sub-brands are interpreted and represented across 280+ AI models. Monitor AI perception alignment, narrative consistency, and representation accuracy while detecting interpretation gaps with Sentaiment's Echo Score.

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Brand Portfolio Dashboard

76%

of organizations discover significant perception inconsistencies between ChatGPT and Claude.

3.5x

stronger brand narrative alignment across AI responses and search results.

42%

One global beverage company reduced sub-brand cannibalization by 42%.

AI isn't just interpreting your brand -
it's redefining it.

  • Brand Misinterpretation: AI models confuse parent and sub-brands, creating perception contradictions in summaries, answers, and recommendation engines.
  • AI Hallucinations: AI models frequently fabricate non-existent products, policies, and company history—creating convincing but entirely fictional brand narratives.
  • Narrative Flattening: The subtle but critical differentiators in brand positioning, product specialization, or market focus are compressed into oversimplified interpretations.
  • AI Perception Blindspots: Traditional monitoring tools can't detect the nuanced ways AI models interpret complex brand architectures — and AI perception is evolving faster than your current visibility tools.

The Cost of Perception Misalignment

As AI shapes how customers discover and interpret brands, companies that fail to align their intended narrative with how AI perceives their brand risk hallucinations, misrepresentation, and declining market influence.

95%

Perception Disadvantage

95% of executives say AI will misrepresent their brand unless aligned with their intended narrative — often due to unmonitored AI interpretations or uncorrected hallucinations.

68%

Perception ROI Acceleration

68% of companies report increased marketing effectiveness after implementing AI perception alignment — but only when models accurately interpret and represent their brand positioning.

65%

Enhanced Discovery

65% of businesses experienced stronger visibility and preference after applying AI perception alignment techniques — including clear brand hierarchy representation in LLM outputs.

Key Features for
Brand Portfolios

Built for brand and strategy teams managing complex ecosystems, Sentaiment delivers perception intelligence tools to maintain accurate brand hierarchy representation, narrative consistency, and interpretation alignment — across your entire brand portfolio in the AI landscape.

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Key Features

PERCEPTION HIERARCHY

View how AI models interpret relationships between parent brands, sub-brands, and affiliates. Identify misclassifications, hallucinations, or fabricated connections in your brand structure interpretation.

INTERPRETATION ANALYSIS

Analyze AI perception patterns across your entire brand ecosystem. Detect when AI models create perception conflicts between sub-brands and surface inconsistent or contradictory interpretations across your portfolio.

COMMAND CENTER

Manage all portfolio AI interpretations, representation accuracy, and brand narrative alignment from a single dashboard — with customizable views for brand, communications, product, or leadership teams.

What AI Perception Alignment Looks Like with Sentaiment

Brand Portfolio Scenario

From Fragmented Perception to Portfolio Clarity

Imagine your portfolio includes legacy sub-brands, recent acquisitions, and regional variants — all interpreted inconsistently across AI models. With Sentaiment, you can map your intended brand architecture, detect where LLMs are hallucinating or misrepresenting your hierarchy, and implement corrections that align AI perception with your strategic brand positioning.

"Realigning AI perception changed how our entire ecosystem was interpreted and represented across all models."

BL

Brand Strategy Lead

Global Consumer Brand

Up to 90% Brand Alignment

AI models begin to accurately interpret your brand architecture within weeks, improving representation across search results, summaries, and AI assistants.

Sub-brand Cannibalization Drops

Distinct roles between brands are properly interpreted by AI, preventing hallucinations and ensuring accurate differentiation rather than conflation.

Shared Visibility Across Teams

With one view of AI interpretation patterns, brand, communications, and product teams operate with aligned perception insights and faster response to misrepresentations.

Our Methodology for Perception Alignment

BEACON is Sentaiment's proprietary six-phase framework designed to optimize how AI models perceive and represent complex brand architectures.
From interpretation accuracy to perception alignment, every step ensures your brand narrative is properly understood, differentiated, and consistently represented.

Benchmark

Inventory and structure your complete brand architecture — including international, sub-brand, and specialized product variations.

Evaluate

Analyze perception patterns, brand interpretation, and relationship mapping across AI models. Identify where your brand is accurately represented — or misinterpreted.

Audit

Identify key perception gaps, narrative inconsistencies, or brand hallucinations. Detect where brand differentiation is being lost or misattributed in AI interpretation.

Correct

Deploy targeted interventions across AI knowledge bases, structured data, and content assets to eliminate misrepresentations and reinforce accurate brand differentiation.

Optimize

A/B test AI interpretations, representation patterns, and generated brand narratives before publishing to ensure maximum perception alignment and accuracy.

Navigate

Continuously monitor brand interpretation across all AI models and receive alerts when representation drifts, hallucinations emerge, or competitors shift their positioning.

Echo Score for AI Perception Alignment

Echo Score for
AI Perception Alignment

Echo Score is your real-time signal for how accurately your brand architecture is perceived across 280+ AI models. It transforms complex perception patterns into a quantifiable metric — making AI interpretation measurable, comparable, and actionable.

  • ✔ Quantify perception alignment at the portfolio, parent, and sub-brand levels with a single comprehensive metric.
  • ✔ Monitor interpretation shifts in real-time as AI models evolve or hallucinations emerge in brand representation.
  • ✔ Identify misrepresentation, narrative conflicts, or factual errors across your brand architecture.
  • ✔ Benchmark your Echo Score against competitors or industry baselines to drive strategic perception alignment.
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Brand Portfolio FAQs

Ready to Take Control of Your AI Perception Signature?

AI systems are already interpreting and representing your brand — the question is, are they perceiving it correctly? Use Sentaiment to monitor, measure, and align how every brand in your portfolio is understood across 280+ AI models. Now's the time to transform AI misrepresentation into perception alignment.

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